Introducing people to your line of business or in other words, promoting your business and convincing them to buy your products or services has changed drastically in today’s world.
Nowadays, people spend more time on the internet to read news, share photos on social media, watch videos/movies, buy products, etc. So, the internet has become the most preferred medium for businesses to reach out to this larger audience. Now, that’s where Digital Marketing comes into play.
Digital Marketing makes the best use of the internet to reach out to these consumers and thereby help businesses promote their products and services. Although, it is not easy, after all, capturing the user’s attention and convincing them to buy your stuff requires a well-thought marketing strategy. But, with digital marketing activities such as SEO, Social Media, PPC, Content Writing, Email Marketing, etc. one can easily promote their brand to this modern audience.
To sum up, Digital Marketers are responsible for the promotion of products, services, or brands by using several digital marketing techniques such as SEO, Social Media, Content Creation, Email Marketing, Landing Pages, Web Analytics, etc.
This guide provides an in-depth overview of what Digital Marketing is, how to become a Digital Marketer, the most essential skills required, career prospects as a Digital Marketing Specialist, the pay scale, and other important aspects related to the Digital Marketing world.
How to become a Digital Marketer Specialist in India – The 11 Steps In-depth Guide
Digital Marketers use many strategies together with tools to raise awareness about brands and connect them with their audience. This helps to build a strong connection amongst them which leads to overall business growth.
Following are the 11 steps to follow to become a Digital Marketing Expert.
1. Learn how to become a Digital Marketer – Understand the basics
Creating online advertisements and posting content that will introduce your business products, and services to a target audience correspondingly creates the basics of Digital Marketing.
Digital Marketing is an umbrella term that comprises different marketing techniques such as:
- Search Engine Optimization
- Content Marketing
- Social Media Marketing
- Pay Per Click Advertising
- Email Marketing
- Video Marketing
- Mobile Marketing
- Web Analytics
Understanding all the above marketing concepts is crucial to becoming a successful Digital Marketer.
2. Search Engine Optimization – Understand how SEO works
SEO is a technique to optimize websites and its content so that it gets ranked at the top of search engines like Google and Bing. With the right keyword strategy and planning, one can rank a website for a term which the users search for.
A good search engine optimized website means that your website and its content are visible to users which in return ensures that you have a strong presence on the web. It is a technique that makes your website searchable and accessible to all users worldwide.
Also, to ensure that your web pages get displayed on top of search results, a Digital Marketer has to research the most used keywords and then include them in the web page content to attract traffic to it. This is done by using several optimization tools like Ahrefs, Google Trends, Keyword Planner, Google Search Console, etc.
3. Content Marketing – Learn how to write compelling content ✍️
As a matter of fact, The concept of content marketing deals with creating and distributing valuable and relevant content to attract and retain the target audience.
A Content Marketing Specialist has to come up with quality content consistently that will be of interest to the user.
We create content to increase the volume of quality organic traffic to your website. It is one of the most important pillars of Digital Marketing.
4. Social Media Marketing – Learn how to promote on Social Media
This genre of Digital Marketing makes use of Social Media platforms such as Facebook, Linkedin, Twitter, and others for creating brand awareness and customer interaction.
The types of content which we share on Social Media include:
- Important Business Updates
- Latest News
- Quotes/Facts
- Fun Posts
- Business Insights and a lot more.
Over 3 billion people use Social Media which justifies the fact that it can be used to increase the reach of your business. In addition, posting on Social Media allows your brand to be discovered by future customers.
Therefore, Social Media Marketing is a vital strategy to reach out to consumers and create an impact.
5. Pay Per Click Advertising (PPC) – Master the skills of Paid Advertising
PPC is all about Paid Internet Advertising. It is about planning and implementing online advertising campaigns across various digital channels.
PPC deals with constantly figuring out what works best for your ad campaigns. Catching the visitor’s attention by creating interesting ads which will compel them to go into details is what PPC is all about. An Example of PPC is the ad links you see at the top of search results.
6. Email Marketing – Learn how to build a golden list of email subscribers ✉️
Email Marketing is the backbone of Digital Marketing.
Emails are the most widely used medium of communication worldwide and Digital Marketing makes use of this medium to convey crucial information to its targeted customers.
Moreover, a well-crafted email campaign helps a brand to stay in touch with its subscribers. Also, it helps to increase traffic to the website when these subscribers open your promotional emails. This in return helps to increase sales of a business.
Email Marketing can be used to inform users about:
- Product Launches and Updates
- Offers and Promotions
- Latest Industry News, and much more.
To sum up, Email Marketing is a very important Online Marketing strategy to retarget lost users back to your website and boost your sales and engagement.
7. Learn how to use the popular Digital Marketing Tools
There are a plethora of tools that every Digital Marketer uses in their day-to-day work life to create content, promote it and measure analytics.
When it comes to creating content for Ad Campaigns, Website Blogs, Social Media, etc., designing becomes an important parameter. So, a design tool like Canva can be your friend.
There are also analytical tools like Search Console that help in gauging your website’s SEO performance and figure out what needs to be done to improve your rankings on the search pages. Whereas, with a traffic monitoring tool like Google Analytics, you can identify trends and patterns in how visitors engage on websites.
To sum up, here is a list of the most popular marketing tools which you need to learn:
- Google Analytics
- Google Search Console
- Canva
- Email Marketing Tools like Mailchimp, Aweber, etc.
- Ad Tools such as Adwords, Facebook Ads, LinkedIn Ads etc.
- Content Tools like Microsoft Word, Google Docs, etc.
8. Enrol in top Digital Marketing Training institutes such as SkillTuts
As a matter of fact, we know online courses are now the new way of learning. Platforms such as Udemy and YouTube are trending for online learning.
You can learn Digital Marketing on these platforms, but we believe that they don’t provide a practical approach and trainer guidance like we offer here at SkillTuts – A Digital Marketing Training Center in Borivali. Enrolling in a full-fledged Digital Marketing training course is the most convenient and quickest way to learn Digital Marketing.
Therefore, these trainings are designed to give a thorough understanding of all the Digital Marketing concepts. It also gives hands-on experience on client-facing projects. Such trainings are designed to give you a real feel of working in an agency styled atmosphere and also provide you with all of the industry popular tools and resources.
Like we said earlier, you can get a lot of knowledge from free resources like YouTube and Udemy, but enrolling in actual physical training is much more beneficial. An in-class physical training lets you learn the subject more comprehensively than online courses.
SkillTuts is one of the best Digital Marketing Training Institute in Mumbai, which offers 3 months of intense in-house training in Digital Marketing.
Want to learn Digital Marketing in-depth, come join SkillTuts – The Best Digital Marketing Training Academy in Mumbai.
- Practical Training Focus
- Live Lectures
- Practical Projects
- Certificate Of Completion
- Complete Job Assistance
9. Follow the top Digital Marketing Influencer Blogs and stay updated with the latest trends.
To keep yourself updated with the latest trends in the digital marketing sector, you can read and follow the top Digital Marketing Blogs. Moreover, you can discover new ideas and learn new techniques as well through these blogs.
Some of the top marketing blogs to follow are:
10. Work on a real Digital Marketing project to gain practical experience.
After you learn the Digital Marketing concepts, focus on building your portfolio. Start working on a real Digital Marketing project like your Blog or maybe your Dad’s Restaurant website and implement your learning. Since you are starting afresh, offer your services for free and get to work. Most importantly, focus on the practical implementation of what you have learned in Digital Marketing.
So, for becoming a Digital Marketer and starting your career in this profession, you have to work on practical projects and then build a strong portfolio.
A good portfolio will give you an upper hand over the other candidates when you are appearing for an interview and increase the possibilities of getting hired.
11. Be a Team Player. Understand the importance of working in a team. ????
As a matter of fact, a professional Digital Marketer should be a Team Player. You may need to lead other marketing specialists in your team If you are hired to work as Digital Marketing Manager in an organization. So, managing a team to analyze and solve issues with a tactical approach is an essential aspect of this job role.
Also, deciding strategies to run effective marketing campaigns and coordinating with the team to get the best possible outcome is expected from an experienced Digital Marketer.
Considering a problem from different viewpoints and finding a workable solution is the task of a Digital Marketer. So, it can be said that a good problem solver and a team player makes a good Digital Marketer.
(Pro Tip:) A Digital Marketer should also be adaptive to the ever-growing and changing Marketing Industry.
What are the responsibilities of a Digital Marketer?
A Digital Marketer is responsible for promoting a business (The Website, Products, and Services) through several Digital Marketing channels.
He/She should have a sound knowledge of all the Digital Marketing techniques and tools.
Following are the main responsibilities of a Digital Marketer:
- Collaborate with management, design, and development teams to come up with marketing strategies.
- Creating content strategies and executing them to achieve the best possible outcome and increase sales is the prime responsibility of a Digital Marketer.
- Increasing awareness about the brand and help it to generate regular leads.
- Evaluate marketing campaigns to figure out which campaign performed better.
- Make use of Key Performance Indicators (KPI’s) for each channel and measure the factors which are responsible for higher profits.
- Coordinate the activities of all Digital Marketing Campaigns.
- Analyze the performance of all Digital Marketing Channels.
- Utilize social media networks for promotion and brand awareness that will lead to increased sales.
- Design, implement and monitor SEO Campaigns.
- Analyze and optimize PPC Campaigns.
Why should you become a Digital Marketer?????
Digital Marketing has a huge scope because the number of users adopting the internet is increasing daily. So, every business today wants to promote it’s products and services through Digital Marketing. Also due to the COVID pandemic, all the business sectors from education to grocery are focused on taking their operations online.
Digital Marketing is increasingly becoming the option which is employed by businesses all over the world to promote their line of business and achieve great profits. To carry out these tasks, skilled Digital Marketers are required.
So, the demand for Digital Marketers will continue to grow as businesses are employing digital marketing strategies to increase their reach globally.
How long does it take to be a Digital Marketer?
For becoming a Digital Marketer, it is not necessary to enrol in a Four-Year degree course.
You can become a Pro Digital Marketer by enrolling in a Digital Marketing Certification in Mumbai that is just 3-6 months.
If you decide to learn Digital Marketing all by yourself, then it will take you 6-12 months. And, the main problem in this approach is the lack of guidance and trainer support.
But if you enrol in SkillTuts – Digital Marketing Training Center, you can learn Digital Marketing within 3 months. With our practical training approach, agency-styled learning, and mentor support, you can become a Digital Marketing Expert within 3 months.
Also with our complete job assistance program, we will help you land your dream Digital Marketing job
How much can you earn as a Professional Digital Marketing Expert?????????
An entry-level Digital Marketer can start with a salary of 2-3 lakh per annum and a Digital Marketing Manager can earn between 5-7 lakhs per annum.
The salary gets higher as your experience grows in this industry and with experience of 5-9 years, you can earn up to 10 lakhs per annum.
Digital Marketing has many job roles and designations and the salary varies for each designation.
- Fresher (No job experience) – 1.2 lakhs per annum
- Intern (6 months to 1 year of experience) – 1.8 lakhs per annum
- Associate (1-2 years of experience) – 3 lakhs per annum
- Intermediate (3-5 years of experience) – 4.8 lakhs per annum
- Experienced (More than 5 years of experience) – 7-10 lakhs per annum
Types of Digital Marketing Roles:
- SEO Specialist
- PPC Specialist
- Social Media Executive
- Content Marketer / Creator
- Email Marketing Expert
- Digital Marketing Manager and much more.
In India, the leading job portal Naukri.com has announced more than 13K professional Digital Marketing opportunities in 2020 which is increasing every year.
The demand for skilled Digital Marketers is increasing day by day. It is always a good time to start a career in Digital Marketing.
Conclusion
As a matter of fact, Digital Marketing is a huge field and offers big opportunities for aspiring Digital Marketers. As the online presence of users and businesses is increasing, Digital Marketing has become a necessity.
With formal education and specialized certification in Digital Marketing, you can get a headstart in this industry and become a pro.
To help aspiring Digital Marketers like you build a successful career in Digital Marketing, our academy SkillTuts which is based in Borivali West, Mumbai, is offering a practical Digital Marketing certification program together with an internship. Therefore, if you have a passion to learn Digital Marketing and likewise, build a striking career in it, you should consider enrolling.
So, take a first step towards making a career in this field by joining SkillTuts that offers a Digital Marketing training course in Borivali.
Hope this article helped know what Digital Marketing is all about and the steps you need to carry out to become a successful Digital Marketer.
Moreover, If you have any questions or feedback, share them with us through the comments below.